Associate Director, Media
Job Title: Associate Director, Media
Position Reports to: Director, Activation
Location: Remote U.S.A.; EST or CST preferred.
What is the purpose of the role:
We are looking for an enthusiastic and talented Local TV media buying or planning expert to join our team. This role sits within our Media Practice, who provide their expertise to our clients in the US under our media consulting, advisory, and benchmarking services. You will be overseeing the team responsible for a varied and high-profile list of clients who produce data-driven reviews and analysis of Local media.
Key Responsibilities
- Oversee the Local TV/Radio team (3-5 people), ensuring accurate, timely delivery for all client projects.
- In addition to managing the team, you will also manage your own set of client accounts. Being responsible for delivery from start to finish and ensuring that you have a thorough understanding of the client themselves, their data, and their needs.
- Present to clients with confidence, become a trusted resource.
- Collaborate with Client Partners for timely delivery and align to specific client priorities.
- Act as a focal point for agency contact for project kick-off, data collection and results review.
- Become an expert in Ebiquity delivery mechanisms for reporting.
- Become an expert in Ebiquity core product solutions & methodology to accurately discuss with clients during scheduled presentations.
- Actively contributes to the enhancement & maintenance of team best practices.
- Onboard new and junior team members.
- Develop trusted relationships internally and externally.
- Manage Senior Consultant and Consultant Career Progression. Training the team in functional skills, marketplace knowledge, and industry developments, particularly related to Nielsen and Comscore.
- Interpret and evaluate client media investments to ultimately provide relevant marketplace recommendations that improve performance and increase media value.
- Identify, request, obtain, and validate data which is required to complete the analysis.
- Apply prescribed quality assurance, and analyze and interpret data to prepare for meaningful and insightful reviews
- Contribute towards a fun and collaborative culture!
Skills, Knowledge & Expertise
- At least 8 years’ experience in Local TV and Radio media buying, planning, research. Local TV, Cable and Radio is required, streaming and alternative measurements is a plus.
- Extensive experience creating and delivering client-facing presentations.
- Proven leadership in managing teammates of varying experience levels (guiding the day to day as well as career development).
- Possess the combination of an analytical and story-telling mindset. You can easily review initial data sets as well as know when/how to dig deeper into the data to effectively deliver relevant insights to clients.
- Strong understanding of media strategy and media buying principles
- An analytical mind with a demonstrable numeric ability, attention to detail, and an understanding of media math.
- A comprehensive understanding of the media marketplace, current issues, and trends.
- An understanding of the use of digital (OTT) media within the linear landscape.
- Excellent communication skills (liaising with clients, agency staff, and internal stakeholders).
- Strong Excel and PowerPoint skills to relay analysis for actionable results. PowerBI/Tableau experience is a plus.
- Demonstrable ability to learn and excel at media-specific software platforms (MediaOcean, etc.)
- Experience working on a media audit or with media monitoring companies is a strong plus.
- Excellent time management and organizational skills, and the ability to adhere to specific processes and timetables.
- Professionalism, strong work ethic, and common sense.
- Desire to continuously learn.
Job Benefits
What we can offer:
We are a global fast-growing company which offers a variety of opportunities for you to develop your skill set and career. In exchange for your contribution, we can offer you:
· A salary range starting at $95.000, dependant on experience and geographical location.
· Health Insurance including exclusive plans for Dental & Vision
· EAP Program Access
· 401(k) Plan
· HSA & FSA options
· Life & Disability Insurance
· Generous PTO and an extra day off for your birthday
· Paid Maternity/Paternity Leave
· Paid Holidays/Sick Time
· Summer Fridays
· Remote first location; with opportunities to join in-person team meetings.
· A company focus on wellbeing and work life balance.
· Broad range of learning and development opportunities underpinned by a focus on career progression and internal mobility.
Informazioni su Ebiquity
Ebiquity is the world leader in media investment analysis.
We harness the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes.
We are a data-driven solutions company helping brand owners drive efficiency and effectiveness from their media investment, eliminating wastage and creating value. We provide analysis and solutions through four service lines:
- Media Management
- Media Performance
- Marketing Effectiveness
- Contract Compliance
Ebiquity is able to provide independent, unbiased advice and solutions to brands because we have no commercial interest in any part of the media supply chain.
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