Digital Director

Job title: Director (Digital), Global Client Success

 

Position Reports to: Senior Director, Global Client Success

 

Location: Hybrid working – Ebiquity office as required, and home working

 

Direct Reports: 4-5 direct reports as required to support a portfolio of clients

 

 

What is the purpose of the role?

 

This role sits within the Insights function and is focused on delivering value to clients in the Global Client Success team through the provision of insights and recommendations related to digital media performance and digital media management. Directors in the Insights function support in the development of best practices and modelling such behaviours to the entire business. 

 

In the Global Client Success team, Insight Directors work in tandem with the Client Engagement leads as a Client Success team running a portfolio of clients. The purpose of this is to ensure excellence in winning and delivering client work, client retention, and client growth.

 

Insight Directors lead the client insights development and delivery for media performance, media management, agency selection, and agency capability review service lines. They are also responsible for developing best practice and training together with the other Insights Directors in the Global Client Success team, and colleagues in Client Success from across the Ebiquity network.

 

Directors are expected to have a clear understanding of their clients’ business, ways of working and strategic ambitions. They support in the response to new business prospects and inbound RFPs from existing clients.

 

Whilst the Client Engagement community will negotiate the scope and fee on all projects and internally procure the necessary resources to meet and exceed client expectations, Insight Directors will support to ensure that Ebiquity meet the profit targets on each client project by providing input and feedback on scopes of work, and the requirements of the Insight team in delivering the projects.

 

The Insights function is responsible for presenting the insights and recommendations in all key client meetings and ensuring that the right resources are in place and client expectations are (more than) satisfied across the full range of our deliveries. This means ensuring that all deliverables are to the expected specification. In client delivery meetings the Insight team will be expected to be deep subject matter experts but will focus on the specific delivery whilst the Client Lead will focus on the broader intent and signals coming from key client stakeholders during any interaction. 

 

The Insights team is responsible for:

 

·       Being subject matter experts in their field

·       Crafting the narrative of the reporting output presentation, using the data, and providing technology-enabled storytelling.

·       Finding insights in data and making actionable recommendations that will add value to clients

·       Providing answers to the “So what?” and “Why?” questions posed by clients​

·       Delivering services to clients who count on Ebiquity for best practices and clear processes (the Ebiquity Way). 

 

This role ensures that digital Insights services are delivered consistently in Global Client Success and across the network, following best practice processes and documentation that is constantly being improved.  This ensures quality work is delivered together with Client Engagement and other Specialisms in the business.  This role will co-ordinate internal digital Insight resources across a portfolio of clients. They are the single point of client delivery for key global client projects.